ST JOHN NT
NEWSROOM

St John NT will launch a new campaign tomorrow which reminds Territorians of the importance of providing first aid until professional help arrives.

A 2023 survey* by St John Ambulance Australia found that nearly three in four (72%) Australians have witnessed a health or medical emergency, 52% in the past three years. Of those witnesses, half (51%) provided first aid assistance.

Only one in six (16%) Australians say that they would be very confident in providing first aid to another person in a health or medical emergency, with a further three in ten (31%) saying that they would be just confident in doing so.

While over 17,000 Territorians completed first aid training with St John NT in 2023, St John NT CEO Andrew Tombs asks is this enough?

“It’s hard to find more meaning in life than when we take care of others, and it is in times of illness or injury when the quick action of first aid training can make all the difference,” he said.

“How we respond in an emergency can mean the difference between life and death.

“Being prepared for the unexpected is something we can all take responsibility for, first aid training provides vital skills such as knowing how to keep calm, get help and perform basic first aid interventions while waiting for an ambulance.

“Isn’t this a skill we all should have?” Mr Tombs added.

St John NT has developed the campaign built on the narrative of “take care” which reflects findings from the RepTrak** results drawing on the organisation’s respected brand and reputation and the community’s trust in St John.

The campaign has been developed in conjunction with local creatives KWPX and Global Headquarters and features advertising across television and radio as well as St John NT’s digital platforms.

In addition to its nationally accredited first aid training, St John NT provides a free online course for learner drivers and first aid training for community groups, school children and baby first aid.

The Take Care video can be seen here